Productivize - Issue #9

Featuring 3 product champions, resources and interesting products.

Hey there 👋 Happy Monday. Each week Productivize is something I look forward to as it gives me an opportunity to sharpen my product mind and provide value to you all at the same time. Thank you for reading and learning with me 🙏

Last week my friend Edmund Amoye (host of Codeless podcast) took Productivize to the next level with his soothing, silky-jazz voice. We thought it will be a cool experiment to listen to a newsletter issue instead of reading it. So he recorded one :) I hope you like it. Let me know what you think if you want to listen to more Productivize issues.

Let’s get started 👇

How To Launch A Product or Feature To Maximize Growth

Brian Balfour, CEO of Reforge in this article breaks down the four reasons why most product/feature launches hurt growth rather than help it. He also describes a step by step process on how to launch a product or a feature to enable growth and finally explains how Superhuman did it using the same process. Read on here.

Understanding your customer is key to good product judgment

Product judgment is a tangible skill that can be learned by listening and observing. Des Traynor and Paul Adams in this episode of Intercom on Product, explore what is it? why does it matter? and more importantly, how can you develop it? Listen here.

3 Types of Product Managers: Builders, Tuners, Innovators

In this post, Sachin Rekhi talks about various hats PMs wear and shares his view of 3 high-level product management roles that exist in the field, which he affectionately call builders, tuners, and innovators. Read on here.


Noah Weiss

Noah Weiss is the Senior Director of Product, Expansion at Slack. Prior to joining Slack, he was SVP of product at Foursquare and a PM at Google. Noah often shares his insights on Product Management, traits of becoming a great PM and more. Give him a follow - @noah_weiss

David J Bland

Co-author of Testing Business Ideas, David is an advisor, founder who spent over 10 years at technology startups. He advises corporations/startup entrepreneurs on how to design business models and value propositions. He shares his take on product experimentation, design thinking and business model innovation. Give him a follow - @davidjbland

Marty Cagan

Marty is the founder of Silicon Valley Product Group where he shares lessons and best practices about how to build innovative products customers love. He served as an executive for HP, Netscape and eBay. Marty often tweets about modern software product organization, including product management, product marketing, UI/UX design, engineering management, and general management. Give him a follow - @cagan


Viable Fit

Measure and improve your product-market fit.


The smarter way to generate new business using LinkedIn.


Observe and interact with users, live.


A book you should read: Sense & Respond

A practical guide on how successful organizations listen to customers and create new products continuously. This book describes the tools, techniques, and practices that product managers need to thrive in this new world. Jeff Gothelf and Josh Seiden teach how to leverage technology to build great products while sharing revolutionary tactics. Get it here.

That’s all for today. I’ll be back with new learnings and findings next week. My goal is to give you the best experience and value through Productivize and I hope you enjoyed reading this issue.

Lastly, I’m trying to gather feedback from you and recently found this new way (emoji way I guess). I would love to know what you think. Tap on the below button and let me know. Thanks for reading!

Until next week,