Productivize - Issue #11
Featuring 3 product champions, resources and interesting products.
Hey there 👋 Happy Monday! Each week Productivize is something I look forward to as it gives me an opportunity to sharpen my product mind and provide value to you all at the same time. Thank you for reading and learning with me 🙏
Just a quick update on Shoutout before we dive in, I’m super pumped to let you know that it has crossed 200 beta sign-ups on the waitlist 🙏 I'm incredibly grateful to everyone who is helping to validate my idea and giving a chance to serve you! Right now, I’m working on V1 and soon will roll out the beta invites in batches. If you are not on the waitlist get on it here.
That’s the update I wanted to share and now let’s get started with this issue 👇
How Customers Adopt Products
Alexander Osterwalder from Strategyzer shares a tool called Forces Diagram that can help you to see why some customers may want to switch to using your solution over what they’re currently using. The framework really helps understand the adoption or potential adoption of new value propositions. Read here.
Thematic roadmapping, in practice
Instead of giving roadmaps with specific dates and particular features, Chris Butler suggests coming up with themes as they are real customer problems collected to be attacked on a per sprint basis. This article is packed with insightful guidelines on how roadmapping is done right and why to focus on the problems you are solving, not the solutions. Read here.
Everything you need to know about Product Walkthroughs
In the increasingly important world of product education, product walkthroughs have risen to the top of the stack as one of the most effective ways to get your users to their “Aha!” moments. In this article, the UserGuiding team will focus on the part of product walkthroughs in the user onboarding of web apps and web products. Read here.
Tarun is a seasoned product and design professional with an ability to deliver user-centered solutions for startups as well as well-established enterprises. He is currently working as a PM at Twitch. Tarun shares his take on product management, design, cloud technologies and more on twitter. Give him a follow @tarungangwani
Maggie is not only a product leader - she’s also an Olympic speed skater. As the director of product management at Drift, she works in hypergrowth, high-profile startup environment. She shares a ton of great advice for both current and aspiring product practitioners. Give here a follow @maggiecrowley
Daniel has over 20 years of experience managing the complete lifecycle of IoT products. Daniel is also a product coach helping executives and product leaders develop successful IoT product strategies. He often shares his product wisdom and gives frequent talks on innovation and strategy. He currently teaches IoT Product Management at Stanford University. Give him a follow - @delizalde
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A book you should read: The Making of a Manager
Came straight from Julie Zhuo’s experience, The Making of a Manager is a modern field guide packed everyday examples and transformative insights on being a great manager. Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you wish you had. Get it here.
That’s all for today. I’ll be back with new learnings and findings next week. My goal is to give you the best experience and value through Productivize and I hope you enjoyed reading this issue.
Lastly, I’m gathering feedback on how can I make Productivize better for you. I would love to know what you think. Tap on the below button and let me know. Thanks for reading!
Until next week,